The franchisor is the original or existing business that sells the right to use its name and idea. For example several fast food chains like Dominos and McDonalds operate in India through franchising.
Today the real difference is that under the product and trade name franchise the franchisor is usually the manufacturer of a product which it wholesales to the franchisee for resale.
What is trade name franchising. A trade name may also be called a doing business as name. The franchisor is the original business. Introduction to Franchising 2.
The term franchising can also be defined as a method of distribution of services or products. The franchisee is the individual who buys into the original company by purchasing the right to. Here the franchisee purchases the right to become identified with the franchisers trade name without distributing particular products exclusively under the manufacturers name.
A franchise is a joint venture between franchisor and franchisee. Similarly what is meant by business format franchising. Chisors trademark or trade name franchising a method of business expansion characterized by a trademark license payment of fees and significant assistance andor control franchisor the.
These are franchises and are owned by independent third-party operators called franchisees. Franchising basically allows an entrepreneur or a business organization to make use of your name and trademark. In a producttrade name franchise the franchisee will be a distributor of the product.
Franchise business is very popular in these days. Standard forms of franchising include product franchising traditional franchising and business format franchising. The exclusive branded stored that are present in the market are usually product franchises.
The franchisee buys this right to sell the. In a traditional distribution agreement the distributors business is just that. Trade Name Franchise is also known as product franchise.
Franchising is a business marketing strategy to cover maximum market share. A franchise business is a business in which the owners also called franchisors sell the rights to their business logo name and model to third-party retail outlets in what is called a franchise agreement. He may sell either competing or complementary products.
Product and trade name franchising is the licensing of a franchisee or dealer to sell or distribute a specific product using the franchisors trademark trade name and logo. A trade name does not need to include additional words or legal phrases eg Corp LLC etc. Historically franchises have been generally categorized as product and trade name franchises or business format franchises.
Franchising is a business relationship between two entities wherein one party allows another to sell its products and intellectual property. When franchisee purchases the right to use the franchisors trade name without actually distributing the specific trade mark products exclusively using the name of the franchisor this is called trade-name franchising. For example a companys trade name is Mikes but their legal business name is Mikes Corporation.
Trade Name Franchisee can be defined as an arrangement in which there is a supplier franchisor who supplies a product or product family to any dealer franchisee who could also avail the identity brand name of the supplier franchisor. In product trade name franchising a franchisor owns the right to the name or trademark and sells that right to a franchisee. Franchise which is a system of selling or distributing goods that are quite popular or newly launched.
Trade name franchise involves a brand name such as True Value Hardware or Western Auto. It sells the right to use its name and idea. Technically the contract binding the two parties is the franchise but that term more commonly refers to the actual business that the franchisee operates.
It is unlikely that he will sell only one suppliers products. This is most often seen in the soft drink or automotive industry where a product is sold or distributed through a franchisee. Franchising is a form of marketing and distribution in which the franchisor grants to an individual or company the franchisee the right to run a business selling a product or providing a service under the franchisors business format and identified by the franchisors trademark or brand.
A franchise or franchising is a method of distributing products or services involving a franchisor who establishes the brands trademark or trade name and a business system and a franchisee who pays a royalty and often an initial fee for the right to do business under the franchisors name and system. Especially in big cities we can find businesses that use a franchise system. A business can opt to have their business name and trade name be the same.
Franchising is a business model that allows people to use your business name and business system while paying a fee for it. Product and trade name franchising is the licensing of a franchisee or dealer to sell or distribute a specific product using the franchisors trademark trade name and logo.